On August 16, 2013 in the afternoon, the famous pipeline brand AQUA-SCIE held the 2013 National Dealers Convention & Strategic Transformation Conference in Shanghai Hengshan Picardie Hotel. More than 200 people attended this event, including the Managing Director (Dr. Ulrich Berlage) of K.D.Feddersen Group AQUA-SCIE China, dealers from all over China, guests from the main machines manufacturers, executives of B&Q, real estate companies, leaders of the Decoration Industry Association, and the mainstream media. This event was a milestone for the 15 years of successful development of AQUA-SCIE in China, which re-designed its logo---unifying under the German Feddersen Group with the diamond-shaped sail and aqua-scie (aqueous and scientific) logo, better illustrating the concept of the AQUA-SCIE brand. At the same time, a full upgrade was made to its PP-R series and PE-RT series pipeline systems. First, it promoted the concept 'Alliance of the color', which differentiates pipes by four colors of green, red, black and blue. At this point, AQUA-SCIE has completed its strategic transformation. Customers can now purchase German and European highest-quality products through the AQUA-SCIE one-stop platform, from PP-R supply pipes imported from Germany with original packaging, to all series plastic pipes and their derivatives for engineering and HVAC use, the ground source heat pump, and so on.
Since 1998, when JieShui first entered the Chinese market, the supply chain of JieShui products has experienced unprecedented expansion during the past 15 years, along with the high-speed development of China. AQUA-SCIE has overcome a complexity of the geographical and environmental factors in the Chinese market, such as the regional differences, differences in housing styles, climates differences, and cultural differences. Meanwhile, the real European building and living concept was introduced into modern Chinese life, allowing Chinese users to enjoy European design and service concepts.
During this event, the Managing Director (Dr. Ulrich Berlage) of AQUA-SCIE China gave his welcome speech, expressed thanks, on behalf of AQUA-SCIE, for the dealers' support over the years, and explained the products positioning and one-stop services of AQUA-SCIE. He demonstrated to the dealers the enormous brand influence AQUA-SCIE has as the industry leader. In order to provide more convenient services for customers, AQUA-SCIE consistantly launches new products that keep pace with the changing times.
In this event, the Sales Director Mr. He Yisheng of AQUA-SCIE China shared his report on the transformation and revolution of AQUA-SCIE products with the guests on site, showing us the enterprise's evolutionary course, but the only constant being the concept of always putting users at its core. In recent years, much infringment and counterfeiting of AQUA-SCIE products has appeared in the market. In order to rectify the market, AQUA-SCIE decided to use a new logo beginning in August. Now consumers can purchase the authentic imported products. Additionally, to further meet the demands of customers, AQUA-SCIE will cooperate strategically with European top suppliers. In the conference, AQUA-SCIE took part in a signing ceremony with Germany Baenninger, jointly promoting all-series AQUA-SCIE pipeline systems.
AQUA-SCIE has always been dedicated to both the hydraulic and the thermal energy areas, persisting in the international brand value of always putting users at its core. It also provides global leading pipeline solutions, and has introduced the green, healthy, comfortable, environmentally-friendly and energy-saving life concepts into modern Chinese life. With the rapid development of science and technology, AQUA-SCIE constantly adapts to market demands, so as to develop new technology and products. Through decades of accumulation and precipitation, AQUA-SCIE has made outstanding contributions in many fields. During the 15 years since entering the Chinese market, AQUA-SCIE has adhered to its attitude of excellence and innovation, leading the rapid development of the plastic pipeline industry in China. In the future, AQUA-SCIE will launch a full range of pipeline systems, to meet various consumer demands, and, using its new logo, provide customers with one-stop purchasing services and more comprehensive products.
Since 1998, JieShui, as one of the important brands of the K.D.Feddersen group, mainly provides the plastic pipes and accessories for water and heat supply. As an one-stop pipeline provider, all sub-brands of AQUA-SCIE originate from leading European material suppliers, and their products are extensively used in shopping malls, large supermarkets, comprehensive buildings, other commercial and civil buildings, as well as used in relation to industry, municipal administration, ships and so on. We provide millions of Chinese families with high-quality products, technology and services, as well as our user-centered international brand value and the world's leading pipeline solutions. We are dedicated to introducing green, healthy, comfortable, environmentally-friendly and energy-saving products positioning, and the scientific, cultural and fashionable life ideas into modern Chinese life, allowing Chinese users to enjoy the design concepts, being environmentally consciousness while experiencing the perfect quality of European industry.